From the 1920s until the 1980s there were distinct make up trends each decade. There are most defiantly trends today, however they seem to change per season, not every ten years. Now make up trends are influenced on past trends and mixed and matched to create endless beauty effects.
In the 1920s women wore pale foundation with a very matte finish. Blush was pink and rose tones and worn lightly and mainly on the apple of the cheek and blended out (creating an "embarrassed" blushing look). Eye shadows were dark neutral colours such as grey, black or plum. Eye shadow was applied to look smokey and create a down-turned eye to create a damsel in distress look. Brows were tweezed thin to be straight at an angle to look worried. Lips were small with a round Cupid's bow in a deep colour (usually a deep plum).
The 1930s was all about being a glamorous woman. Foundation was ivory to pink tones with pastel coloured powders in ivory, mauve, pink green and blue (very pale not electric blue or emerald green by any means). Blush was pale ivory to pink, but a warmed tone closer to reds burgundies even towards yellow (more of a warm gentle sun kissed look). Lips were full and sensual, in the early 30s lip stick was raspberry toned and later in the 30s woman began wearing bright red. Eyeshadow had two different looks, day wear was Vaseline on the eyelids for a glossy look with lots of mascara, in the evening woman wore light iridescent eyeshadow over the entire lid with darker defined creases. Eyes were lined with white liner on the bottom of the eye and heavy mascara was used. Mascara was used to create long thin lashes, not thickness.
Because of the war in the 1940s, women began working and fashion and make up became more masculine. Foundation was natural and lightly powdered. Women often wore only powder and no foundation (money was sparse so make up became a luxury item which meant women only had a select few items in their make up bags). Blush was pink and rose tones mainly on the apple of the cheek and blended toward the temples. Eyeshadow was muted natural colours and mascara was worn with emphasis to the outer lashes. Brows were natural but well groomed. Lips were full and soft with rounded upper lip, in deeper red colours.
After the war was over glamour became women's focus once again. The 1950s was all about the beautiful house wife. Foundation was peachy coloured and more lightly powdered. Blush was pink tones worn on the lower half of the cheek bones creating a defined cheekbone. Eye shadows were blue or white, natural but lighter than the skin colour and the crease was softly defined. Eyeliner was worn and woman began wearing winged eyeliner (not very obviously) and heavy mascara was worn. Lips were full and defined, coral was a popular lip colour. Eyebrows were thick and dark and perfectly shaped.
The 1960s had two distinct looks. There was the hippie flower child look that was free and spirited, very natural but a lot of times hippies painted flowers or peace signs on their face. The other look was the mod look with heavily contoured cheekbones, dark geometric eyes with lots of eyeliner and exaggerate difference between the highlight colour on the lid and contour colour in the crease. Mascara was worn on both the top and bottom lashes and false lashes were very common (on both the top and bottom lases). Lips were nude, pale pink, silvery and white were popular.
The 1970s began to take inspiration from a past decade, the 1920s. Eyeshadow was dark and smokey, slightly down turned (not as drastic as the 20s were). Heavy mascara was worn on both the top and bottom lashes. Eyes were heavily lined in black especially on the inner rim of the eyes. Eyebrows were thin and sometimes bleached. Lips were shaped like the 20s cupids bow but not as small. Dark plum, and dark brown were popular lip colours. As disco became popular, glitter was added to glamorize the look.
The 1980s did not have specific techniques as to where eyeshadow was applied, how the lips were to look or how thin to tweeze the brows. The 80s was about experimenting and trying to express yourself. Make up was every colour known to man, combined in outrageous combinations. The trend in the 80s was to have fun, and many people did.
Looking through pages of magazines it is clear fashion uses past trends to create a feel. Although there are specific trends every season make up is more about what makes you feel the most glamorous. By taking parts of each decades trend each person can apply make up based on what brings out their most beautiful features. Take the time to find what you think is most beautiful and apply it to work for you.
I would love to hear what your favourite decade is for make up, or what part of each decade you like most. Please share your thoughts, and if the way you apply your make up is influenced on trends for past decades.
Questions, Comments, Feedback? I would love to hear it. Please post or you can email me at karleigh@karleighjohnstone.com and I will reply to the best of my ability. You can also find me on facebook (Karleigh Johnstone, I am the only one) or follow me on Twitter (Karleigh_J)
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